So what are the important social media trends to implement in 2021? Well, let’s hear from the horse’s mouth. Trish Carey, Marketing Director at SellerEngine Software sums it up with these killer tips.
Love your audience and make them happy
Social media is all about building a relationship. If you don’t love your audience, they’re not going to love you back or become loyal to you. This is 2021 and the top priority of marketers should be on how to improve engagement and responsiveness with followers. Staying timely and authentic is really good, says Jasmine Sandler, CEO of JS media.
“In other words, maintaining a quick response to customer’s questions, complaint or issues is a good way to show brand loyalty to customers. “According to Sandler.
Smart business owners now understand that directly interacting with users in their social media platform is the best way to go instead of just directing them to a website for traffic and visibility.
“Predictably, in coming years, the scale of social media interaction may shift from the typical 1: many people style to the 1:1 style”, she said. No matter how large a brand is, customers always expect a more personal relationship.
Tell inspiring stories and relate medianieuwtjes with customer’s emotions
2021 will be a year of inspiration on social media, Says the Assistant Editor of Search Engine Journal, Anna Crowe. A story creates a special relatable bond between a brand and the audience. Sure, that’s more work for brands and marketers because they have to tell good stories.
You have to tell stories that relate to the reader’s situation or mind, not one that talks about your brand. So how will you find content that appeals to users? Look for trendy posts on social media and turn them into an article. For example, you can convert one of your Facebook live videos into articles, listicles or other forms of content.